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BRAND CREATION & MANAGEMENT

THE OT2 PROCESS

1

GETTING TO KNOW YOU
What are you doing and why?
What are you looking to do?
What are you doing that works?


DEVELOP THE BRAND PROMISE AND VALUE PROPOSITION
 

OT2 branding benchmarks

Authenticity
Brand/Business Alignment
Differentiation
Engaging/Energizing

2

3

DELIVER THE BRAND ARCHITECTURE
What you do
How you do it
How you go to market

4

STORYTELLING AND CAMPAIGNS
Digital/Social
Radio/TV
Print
Sponsorships and events
Out-of-home (OOH)
Internal/External Referral
Other Unique Ideas

5

IMPLEMENT STRATEGIES AND SOLUTIONS TO BRING THE BRAND TO THE LIFE
Recommend and implement tactical and long term strategies that reflect best practice trends.
Implement tracking metrics such as web visitors, subscribers, clicks, conversions and sales.

6

ANALYZE RESULTS AGAINST PRE-ESTABLISHED METRICS
 

Implement detailed measurement capabilities tracking metrics such as:

Web visitors
Subscribers
Clicks
Conversions
Sales

Let us help you bring your company vision to life!