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BRANDING: END-TO-END

THE OT2 PROCESS

define, align, design and refine.

What are you doing and why?
What are you looking to do?
What are you doing that works?

1

WE GET TO KNOW YOU!

OT BRANDING BENCHMARKS

 

Authenticity
Brand/Business Alignment
Differentiation
Engaging/Energize

2

DEVELOP THE BRAND PROMISE

Digital/Social
Radio/TV
Print
Sponsorships and events
Out-of-home
Internal/External Referral
Other out-of-the-box ideas

4

TELL THE STORY OF THE BRAND

Recommend and implement tactical and long term strategies that reflect best practice trends


Implement tracking metrics such as web visitors, subscribers, clicks, conversions and sales

5

IMPLEMENT

LONG-TERM STRATEGIES & TRACKING

What you do
How you do it
How you go to market

3

DELIVER THE BRAND DESIGN

Implement detailed measurement capabilities tracking metrics:

Web visitors
Subscribers
Clicks
Conversions
Sales

6

ANALYZE THE RESULTS OF THE BRAND

Let us help you bring your company vision to life!